We are happy to tell you a story that has seen us as protagonists in the academic world: Safety21 was at the center of a university project that led to the realization of the thesis “Internationalization as a growth driver for companies: the Safety21 case“. A work born from the collaboration between our Country Manager and Matteo Marcon, a student of the master’s course in Management and Business Management at the University of Verona.

It all started in September 2024, when Matteo met with our HR Business Partner Anna Maria Grasso to explore possible professional opportunities. His subsequent meeting with Paolo Tommasini turned from a simple interview into something much more interesting: a rich and stimulating dialogue that gave way to a thesis project with Safety21 as a case study.

From there, the path quickly developed into an in-depth study on the internationalization of Italian SMEs, with our concrete example as a guide. The work, carried out with the support of Professor Fabio Cassia, led to the creation of a small operational “manual” designed to help companies face foreign markets with more awareness.

Matteo’s thesis explores how Safety21 has managed to establish itself on international markets through an innovative approach based on technologies that simplify land management: a model capable of reducing time and costs, responding effectively to the typical challenges of public administration.

Another aspect explored during the work concerns the role of the Country Manager, seen up close through the experience of Paolo Tommasini. His figure is central to the development of the company in international markets: he is responsible for creating local strategies, monitoring results, reading cultural and regulatory contexts and building solid relationships with institutions. In practice, it is the bridge between the group’s global vision and the concrete reality of individual markets.

During the project, Matteo was able to collect direct testimonies, enter our processes and closely analyze the strategic tools we use to grow abroad.

For us at Safety21 it has been a pleasure to collaborate on this path, and it makes us proud to know that we have been a source of inspiration for a thesis that combines theory and practice, innovation and training!